Shuttles transporting patients between five clinical locations in Somerville and Cambridge provided a perfect canvas to extend Cambridge Health Alliance’s presence within the community. I created five separate designs to highlight the Primary Care, Maternity and Emergency Care departments as well as employment opportunities.
Because vehicle wraps require careful planning across seams and panels, the design process prioritized strategic placement of content. I collaborated closely with the print vendor to ensure imagery and layouts translated cleanly from concept to installation, avoiding visual disruptions and preserving the integrity of the message.
