With so much available to find, merchandising campaigns are a great way for guiding users to high-quality items in categories that fit a specific theme or have a proven high purchase history. With the recent update of a new search tool service, our ability to create more niche curations has significantly improved, allowing us to increase the frequency and precision of these targeted campaigns.
Curated Collections
Connecting You to the Things You Love
Examples of ads for various campaigns across site and email.
After running a few campaigns that showed a successful proof of concept, we moved on to creating an evergreen page to house all campaigns as well as integrating a “View All Collections” link into current placements where applicable.
Adapting for the Holidays
Though historically a winter gift guide was created and hosted on a microsite, the structure of the merchandise campaign created a setup that could be easily adapted to house a multi-campaign for the holidays which keeps the users on site without giving up the holiday flourish.
Homepage unit showing different holiday categories used throughout the season leading to one of the results pages for a category.
Invaluable Picks
An evergreen campaign was created for our top spending users where high-value items were specifically highlighted.
