Acampora Interiors is a full-service interior design firm built around the idea of livable luxury—spaces that feel both elegant and comfortable. As the brand expanded, the team needed a more structured identity system to consistently showcase warm, elegant and livable spaces that reflect the interests and lifestyles of their clients.
Acampora Interiors Brand Guide
Timeless. Beautiful. You.
Although Acampora Interiors already had an established logo, upcoming expansion plans required a system that could support future sub-brands. I created guidelines for long and short logo treatments to ensure flexibility across different formats and brand extensions.
We ultimately selected a centered, stacked mid-size logo without the icon for most applications. For the smallest use cases, the system uses the icon alone, allowing sub-brands to sit comfortably within the overarching identity.
Initial Logo Suite Options
In both the traditional and modern options, the stacked iteration’s text (though not symmetrical) is based on the ratio of the circles within the elephant door knocker icon which gives it a consistent feeling between the icon and the text.
Traditional
The narrow, mobile-friendly version preserves the symmetry of the wide layout in a more elegant format. The structure very easily allows for a simple animation where the narrow logo transforms into the wide version or vice versa.
Modern
Because symmetry proved harder to achieve in this direction, I focused on simplicity. For extremely narrow applications, this system uses only the elephant door knocker icon. The mid-size versions offer two directions, depending on how familiar the viewer is with the shortened “Acampora” name.
Color Palette
The firm’s interiors compose mostly of neutrals with a single accent color to reflect the warmth and happiness of the family spaces they create. I built the palette around Acampora’s most used Benjamin Moore paint colors (Evening Dove and New Hope Gray) to best reflect their core aesthetic and compliment the interior photography for marketing assets.
Cool blues, warm blush hues and gentle grays create a flexible palette that works across a range of interior styles and combines easily across applications. To avoid harsh contrast, toned down black was chosen to avoid a harsh contrast but still give a deeper color to stand out against the softer palette.
Typography
I selected a type system that balances traditional elegance with clean, modern forms. The combination creates a refined look while maintaining a personalized, approachable tone that reflects the firm’s design philosophy.
Asset Examples
