Boston Marathon: Team CHA
CHA Runs Boston
The Boston Marathon is an iconic event in the city of Boston. People from around the world come to participate in this event, going through 8 towns and with 27,221 runners in 2017.
Stepping outside of the medical tents, the employees of CHA needed a symbol to rally around for those participating in the marathon. Personifying the “Slappy” figure within the logo’s icon gave the runners a symbol with movement and recognition to the CHA brand. To give them a presumptive feeling of winning, a blue winner’s ribbon was added to also give movement and show determination.
Badge created for runners to apply to their shirts.
Preliminary sketch and illustration based on personifying the icon within the Cambridge Health Alliance logo.
The evolution of the personified illustration: simplifying the shape and using the white of the icon to add a sense of flow and added movement.
Original mockup for how to use the illustration within a flyer.
Fundraising shirts.
