With thousands of items available at any given time, merchandising campaigns play a critical role in guiding users toward high-quality pieces aligned to specific themes or proven high purchase history. Following the rollout of a new search service, Invaluable gained the ability to create more precise curations, allowing us to increase both the frequency and effectiveness of these targeted campaigns.
To support this shift, we reimagined the top section of the search results page to feature campaign-specific copy and category buttons tied directly to each collection’s theme.
