Global Auction House Summit 2019

Transforming the Auction Industry, Together

The Global Auction House Summit is an annual event that brings together leading auction industry representatives, experts, and global influencers to discuss strategies for innovation in the art world.

At the start of the project, we defined a visual direction incorporating themes of London, technology, direction, connection and/or interesting points. To unify these ideas, I developed an intersecting honeycomb motif accented with gold circular points, symbolizing the connections formed throughout the event. This became our main element across all touchpoints, emphasizing the networking that rarely occurs at this scale within the auction industry.

Visual Theme Options

These explorations tested multiple creative directions that brought together London, technology, direction, connection and interesting points in different ways. Each option was shown within the context of a save-the-date email to show how each direction could translate into real-world applications.

Physical Invite

While Invaluable is a digital-first company, physical invitations were mailed to leadership at select auction houses and industry leaders to create a more personal introduction to the event.

Digital Assets

In addition to direct outreach from account managers, a suite of emails was developed to highlight the value of attending the event.

The event website served as the central hub for all information. Leading up to the event, it was continuously updated as speakers, sessions, and hotel details were finalized. After the event, the site shifted to host session recordings, event photography, and sign-up opportunities for future events.

A dedicated event app helped attendees manage their schedules and connect with one another easily. Although built using a white-label platform, custom imagery and iconography were incorporated to ensure visual consistency with the broader event identity.

On-Site Materials

Physical materials were handed out to guests upon arrival to support the logistical flow of the event and the overall attendee experience. Each piece was designed to be easy to reference throughout the day while maintaining a cohesive connection to the broader event identity.

Welcome swag bag given to all guests.

Physical and Digital Signage

A cohesive signage system was designed to support navigation, communication, and brand presence across the event space while allowing us to stay flexible to any last minute changes with the digital signage.